Well-run organizations thrive when they engage their internal audiences, including members, employees, donors and other stakeholders. Many organizations run into the challenge of doing this well – and in a rigorous, sustained way – when other competing external priorities demand attention.
We work with all types of organizations to help them better understand what these internal audiences want. Our primary approach to member/stakeholder engagement is to conduct well-crafted surveys that build upon what we know works, but that are also uniquely tailored to the specific priorities and culture of our client organizations. When designing and executing a member/stakeholder engagement survey, we account carefully for how these individuals typically communicate with the organization and its overall culture. The end result is a highly customized process that still draws upon best practices in measuring stakeholder engagement.