Lloyd Fridfinnson (M.A.)
Vice-President

Lloyd Fridfinnson is vice-president of Probe Research Inc. He is also vice-president and corporate secretary of DataProbe Inc., a Manitoba-based data collection services provider.

Lloyd has professional expertise in primary research methodology design, as well as an extensive background in secondary research techniques. In addition to his work on quantitative construction, questionnaire design and data interpretation, he frequently serves as a qualitative research focus group moderator across Canada and the United States in the service of private-sector companies and various levels of government.

We are fortunate to have Lloyd as our chief focus group moderator. His easy-going style and ability to zero in on and draw out the most salient qualitative observations makes him one of North America’s most accomplished and sought-after focus group moderators. Possessing a high degree of expertise in the hospitality and tourism industries, Lloyd also has significant research experience in the areas of labour relations, labour market development, social policy, financial services, retail services and culture and entertainment.

Lloyd holds a graduate degree in political studies from the University of Manitoba and he is a member of the Marketing Research and Intelligence Association. Lloyd has served as chairman of the MRIA’s Manitoba’s education committee.