The Probe Team

Scott MacKay (M.A. & C.M.R.P.), President

Scott MacKay is the President and founder of PROBE RESEARCH INC. Since 1994, Mr. MacKay has overseen the growth and expansion of this organization from a small research boutique into a major national and international public opinion and marketing research organization.

Scott MacKay is a professional researcher with extensive experience in the market research field. Before forming Probe Research Inc., Mr. MacKay was a National Research Director with the Angus Reid Group, where he was involved in the direction of numerous local and national research studies. During his professional career, Mr. MacKay has not only designed various complex social and consumer research instruments, but he has also used his expert analytical and communications skills to prepare hundreds of reports and presentations. Mr. MacKay regularly provides insightful commentary on political, social, and economic issues for local and national media outlets.

Mr. Mackay holds a graduate degree in Political Studies from the University of Manitoba where he has also taught undergraduate courses in the area of Canadian politics. In 2005, Mr. MacKay was honored to receive formal designation as a Certified Marketing Research Professional (CMRP) – a distinction provided to only an elite group of Canadian marketing research professionals. In addition to his role as President of Probe Research Inc., Mr. MacKay is Vice-President of DataProbe Inc. – Probe’s data collection sister company. DataProbe provides state-of-the-art data collection services to Probe Research and to numerous other
organizations across Canada and the United States.