Scott
MacKay (M.A. & C.M.R.P.), President
Scott MacKay is the President and founder of PROBE
RESEARCH INC. Since 1994, Mr. MacKay has overseen
the growth and expansion of this organization from
a small research boutique into a major national
and international public opinion and marketing research
organization.
Scott
MacKay is a professional researcher with extensive
experience in the market research field. Before
forming Probe Research Inc., Mr. MacKay was a National
Research Director with the Angus Reid Group, where
he was involved in the direction of numerous local
and national research studies. During his professional
career, Mr. MacKay has not only designed various
complex social and consumer research instruments,
but he has also used his expert analytical and communications
skills to prepare hundreds of reports and presentations.
Mr. MacKay regularly provides insightful commentary
on political, social, and economic issues for local
and national media outlets.
Mr.
Mackay holds a graduate degree in Political Studies
from the University of Manitoba where he has also
taught undergraduate courses in the area of Canadian
politics. In 2005, Mr. MacKay was honored to receive
formal designation as a Certified Marketing Research
Professional (CMRP) – a distinction provided
to only an elite group of Canadian marketing research
professionals. In addition to his role as President
of Probe Research Inc., Mr. MacKay is Vice-President
of DataProbe Inc. – Probe’s data collection
sister company. DataProbe provides state-of-the-art
data collection services to Probe Research and to
numerous other
organizations across Canada and the United States.
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