Winnipeg - Men drink merlot, women sip chardonnay and both sexes prefer dogs to cats and showers to baths. These are but of a few of the findings taken from a new Probe Research survey conducted for the Winnipeg Free Press which reveals a number of consumer tastes and preferences among a random and representative sample of 600 Winnipeg adults.

In addition to analyzing the differences in Winnipeggers’ consumer tastes based on age, gender, income and education, this survey also reveals variations among those who support different political parties. For example, Liberal voters are more likely to splurge on pumpkin spice lattes from Starbucks, while many of the people you see lining up at your neighbourhood Tim Horton’s for double-doubles are more likely to be fans of Prime Minister Stephen Harper and the federal Conservative Party.

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Labels: consumer behaviour, personal habits, Probe Research, Winnipeg