This province-wide Omnibus survey was designed and conducted by Probe Research Inc. via telephone interviews conducted between November 27th and December 7th, 2008 among a
random and representative sampling of 1,000 Manitoba adults.

With a sample of 1,000 one can say with 95 percent certainty that the results are within + 3.1
percentage points of what they would have been if the entire adult population of Manitoba had
been interviewed. The margin-of-error is higher within each of the survey’s population subgroups.

Modified random digit dialling was used to ensure that all Manitoba adults would have an equal
opportunity to participate in this Probe Research survey. Minor statistical weighting has been
applied to this sample to ensure that the age and gender balance corresponds with that of the
province as a whole.

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This province-wide Omnibus survey was designed and conducted by Probe Research via telephone interviews taken between November 27th and December 7th, 2008 among a random
and representative sampling of 1,000 adults residing in Manitoba.

With a sample of 1,000, one can say with 95 percent certainty that the results are within ± 3.1
percentage points of what they would have been if the entire adult population of Manitoba had
been interviewed. The margin of error is higher within each of the survey’s population subgroups.

Modified random digit dialing was used to ensure that all Manitoba adults would have an equal
opportunity to participate in this Probe Research Inc. survey. Minor statistical weighting has beenapplied to this sample to ensure that age and gender characteristics properly reflect known
attributes of the Manitoba population. All data analysis was performed using SPSS statistical
analysis software.

Download Full Release

This province-wide Omnibus survey was designed and conducted by Probe Research via telephone interviews taken between November 27th and December 7th, 2008 among a random
and representative sampling of 1,000 adults residing in Manitoba.

With a sample of 1,000, one can say with 95 percent certainty that the results are within ± 3.1
percentage points of what they would have been if the entire adult population of Manitoba had
been interviewed. The margin of error is higher within each of the survey’s population subgroups.

Modified random digit dialing was used to ensure that all Manitoba adults would have an equal
opportunity to participate in this Probe Research Inc. survey. Minor statistical weighting has been applied to this sample to ensure that age and gender characteristics properly reflect known
attributes of the Manitoba population. All data analysis was performed using SPSS statistical
analysis software.

Download Full Release

Winnipeg, Manitoba – According to a new national survey, Canadians have more confidence that the water they drink today is safer than it was eight years ago, when seven people died in Walkerton, Ontario after drinking E. coli-tainted water.

Titled, A Clear Perspective of Canadians and their Drinking Water (2008), this national research study details Canadians’ views on key drinking water issues including public confidence in drinking water supplies, evolving patterns of tap and bottled water consumption and awareness of drinking water sources and systems. Undertaken on behalf of subscribers from both government and private sector organizations, the research report also monitors the degree of public support for various drinking waterrelated policies and practices and tracks attitudes and behaviours from earlier studies conducted in 2002, 2004, and 2006. Several new areas of enquiry that are explored this year include Canadians’ awareness of the impact of global warming on future drinking water supplies, environmental concerns over empty bottled water container disposal, and views on the condition of local water infrastructure. The study also provides comparative Canadian and American data for several key areas and highlights unique features that differentiate consumers from these two neighbouring markets.

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This province-wide Omnibus survey was designed and conducted by Probe Research Inc. via telephone interviews conducted between December 2nd and December 4th, 2008 among a
random and representative sampling of 300 Manitoba adults.

With a sample of 300, one can say with 95 percent certainty that the results are within + 5.7
percentage points of what they would have been if the entire adult population of Manitoba had
been interviewed. The margin-of-error is higher within each of the survey’s population subgroups.

Modified random digit dialling was used to ensure that all Manitoba adults would have an equal
opportunity to participate in this Probe Research survey. Minor statistical weighting has been
applied to this sample to ensure that the age and gender balance corresponds with that of the
province as a whole.

Download Full Release